It was once stated that media controlled the people. The professionals of media would find news to report on. They would report on events they decided, and support the side they believed in. The only way society was able to hear the news, was through this medium, and as such, the media could control the news. With controlled news comes controlled society. It was hard for others to learn anything about the news outside what the media said. Those days are over.
While news is still important and widespread, people reporting the news are no longer professionals. Anyone in the world can share their own voice, and report their own events. Clay Shirky calls this event "Mass Amateurization" in his book Here Comes Everybody: The Power of Organizing Without Organizations. He states that amateurs now control "the media" and it threatens the old-fashion-news industry. In my opinion, this is a very good thing. Now people can seek out the opinion and events they choose. As a people we are no longer controlled, but asked to think for ourselves. By creating a more transparent world, we understand each-other better and make things right. We are now allowed to make our own conclusions and have the power to act on our decisions.